How did I "dry yellow" a company worth "more than a billion"?

As a product owner, the experience of successfully "dry yellow" a company is also commendable.

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Time has changed. Looking back on that year, many people in the company were in high spirits, holding the market's valuation report of {100} million, looking at the monthly transaction flow of 100 million, as if financial freedom was at hand. The scene of ringing the bell with the boss appeared many times in the fantasy of the morning meeting of various departments.

However, in that special era, it was suddenly found that the company's self-operated stores across the country continued to lose money, franchise stores queued up to cancel contracts, and money-burning subsidies finally led to insufficient account balances. The arrival of the off-season of trading came without warning, causing the capital markets to lose patience.

Finally...

On the morning of the 27th day of the twelfth lunar month, the boss decided to pay off the last month's salary of the only 600 million left in the account, and then made that decision: dissolve the company and go home for the New Year.

That year, there was no work group to say Happy New Year to each other, and there was no red envelope rain. Instead, there was a greeting from everyone: What should I do in the coming year?

The traces of the company have long been submerged in the vast market, with investors spending more than a billion yuan in the vast automotive industry. Looking back carefully on the product planning at that time, some product decisions still seem commendable today, and some mistakes are also worth learning from.

The company is a new car trading start, positioning the lower-tier market of the three, four and five lines.

The upstream integrates car sources such as township auto trade, and the downstream connects small B and C end car buyers to make platform links(Big middleman)The integration method is mainly the franchise model, and direct-operated stores are built simultaneously in various places.

Provide automotive aftermarket services, and integrate automotive aftermarket service providers such as auto repair, beauty washing, and accessories with a franchise model. The platform provides information services, online appointments and orders, and offline store-to-store services; at the same time, it cooperates with local insurance and financial companies to customize and sell corresponding insurance financial products in various places.


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