At the Shanghai Book Fair, while people are scrambling to buy books, they are also reflecting on the impact of online reading on us compared to paper reading. Nowadays, algorithms try to accurately push the information you are interested in to you, and the title routines are still tried and tested, even if they are old-fashioned, and the articles we see are increasingly pipelining. How did we become a pure "viewing animal" when reading was compiled by algorithms, and why are social networks filled with extreme emotional words that take their own stand? What do we lose by not reading for too long? Where are our own lives by "watching how others live"?
In this round table, let's talk about Internet reading.
Title-style reading: Are we being algorithmically recruited?
N:The content production of social networks has gradually been factory pipelining. Content is driven by "traffic", the purpose is to be seen by more people, and the title becomes an obvious science. As readers are flattered, they are also calculated in the algorithm formula all the time. Algorithms are good at "exploiting human nature", so that what readers want to read, and what they finally click on, and what they finally see, are often very different, but it is indeed attractive. How do you think of this kind of reading controlled by algorithms?
Zhao Dabing:First, it depends on who came up with the algorithms that serve us.Technology is not neutral.It is first and foremost for businesses, for business, and from the very beginning, the user is already a factor in this technology. Your attention is a commodity, and you can sell advertisements. That is to say, as long as you are using this social network, no matter how you resist the "stratosphere effect", "echo chamber effect", "information cocoons", "technology monopoly", you are not the gravedigger of capital technology, you are the free market itself. You do not exist outside the market, there is no outside the market to speak of.
Secondly, this set of flow-based algorithmic logic is not to challenge your existing concepts and make you reflect, but to strengthen your existing cognition. Algorithmic logic is "instinctive logic, the logic of human weakness", soft pornography, edge-pushing, emotional curiosity, conspiracy theory, and reverse.Basically, they are all bottom-level psychological needs, but the market is good at packaging, and every now and then some new words and concepts will appear, which will become very fresh, and this assembly line can run forever.
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