MUJI, who grew up on the altar, has not had much good news in the past two years.
Last year, MUJI's profits fell for the first time in China and its prices fell by 11 during the 5 years. Although it was quickly denied by the official, consumers did not buy it much. This year, the focus shifted to the United States. This time, it was more intimidating than the price reduction, and it directly filed for bankruptcy protection.

MUJI U.S.A.'s parent company, Good Products, said in the announcement that due to the COVID-19 epidemic, MUJI U.S.A. stores were forced to close, their performance plummeted, and high rents and other costs also worsened, causing the company's profits to deteriorate rapidly, and its liabilities have reached 6400 million US dollars.
In response to this matter, Liangpin Plan has repeatedly emphasized that this move is not "bankruptcy" but seeking reorganization, during which business is carried out normally and will not affect operations in other regions. However, in the eyes of consumers who are tired of hearing the myth of Muyin, "bankruptcy reorganization" and "bankruptcy liquidation" are not much different.
Only a few years ago, Muji was enjoying the good times of spring and prosperity overseas, and its former president Tadanzo Matsui often had to answer the question: "Why is Muji developing so smoothly overseas?"
Time has changed, and today's Tadanzo Matsui stood on the podium again, and he had to answer another question.

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